Our story · since 1924

A century
above the sea

A stone villa, a family and a gaze that has never once left the horizon.

1924 — 2024
Three generations, one clifftop
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In 1924, the Aurelli family raised a stone villa on the edge of the cliff, facing the sea. A hundred years later, the same arches welcome the same sunset light — and we greet every guest as a visit to our own home.

Manifesto · Three generations

We never wanted to be the biggest hotel on the coast. We wanted to be the place where you feel expected.

Elena Aurelli

General Manager · granddaughter of the founders

The main lobby · unchanged since 1958

The main lobby of Velmora hotel, bathed in golden light
We did not build a hotel. We built a house with windows open to the sea, so that anyone who crosses the threshold feels at home.
Matteo Aurelli · founder, 1924

Chronicle of the house · 1924 – 2024

Each generation added something — and kept everything worth keeping. Scroll to travel through a hundred years.

A stone house, facing the sea01 / 05

1924 · The villa on the clifftop

A stone house, facing the sea

The Aurelli family builds a villa on the edge of the cliff, stone by stone. No grand plans — only the wish for a big table, a terrace facing the sunset and room for everyone they love.

The first guests, the first stories02 / 05

1958 · The gates open

The first guests, the first stories

The villa becomes a hotel. The great names of the day arrive on the clifftop, and the guest book begins to fill with handwritten dedications and promises to return.

The dinner the whole bay knows03 / 05

1987 · Ostria

The dinner the whole bay knows

Ostria restaurant opens: fish brought in each morning by the fishermen from the harbour, oil from the family orchard and a single rule — a meal is never rushed.

Stone, glass and horizon04 / 05

2011 · Velmora is reborn

Stone, glass and horizon

On the site of the old villa rises the new Velmora: white volumes suspended above the sea, travertine terraces, floor-to-ceiling glass and a 1,800 m² Thalasso Spa carved into the rock.

The centenary and the private-pool villas05 / 05

2024 · A hundred years

The centenary and the private-pool villas

At 100 years old, we open the villas with private pools, hidden among the cypresses. The same unhurried pace, the same family at the table — and a story that is only just beginning.

What guides us

They are not rules written on the walls. They are habits we inherited and pass on, every morning.

  • 01

    Discreet hospitality

    We know your name, your coffee and your favourite hour for the sunset. But we never ask you twice.

  • 02

    Local materials

    Travertine from the quarry at the foot of the hill, clay fired in old kilns, linen and olive wood.

  • 03

    Sustainability

    Solar energy, rainwater for the gardens and zero single-use plastic, in every room.

  • 04

    Coastal gastronomy

    What the sea brings in the morning reaches the table by evening, beside the vegetables and oil from our own orchard.

The people behind the door

A small team with roots in the bay. Many of us have been here for more than two decades.

Elena Aurelli, General Manager
01
“My grandfather built a house. I am simply trying to keep the door open.”

General Manager

Elena Aurelli

Luca Varenne, Executive Chef
02
“I cook with what the sea gives me today. Tomorrow, the menu changes.”

Executive Chef

Luca Varenne

Clara Moretti, Spa Director
03
“Calm cannot be requested. It is created, breath by breath.”

Spa Director

Clara Moretti

Our commitment

The coast has given us everything. We try to give back at least as much — in energy, in flavour and in respect for the place.

0%

solar energy

0%

local produce in the kitchen

0

single-use plastic

0ha

of orchard and gardens

Recognition

Our favourite award is still a review handwritten in the guest book. But we keep these too.

Gold ListTravel Luxe · 2025
Boutique Hotel of the YearMediterranean Hospitality · 2024
Best Coastal SpaWellness Atlas · 2024
Design Hotels AwardDesign Hotels · 2023
Travellers' ChoiceGuest reviews · 2025
Gold ListTravel Luxe · 2025
Boutique Hotel of the YearMediterranean Hospitality · 2024
Best Coastal SpaWellness Atlas · 2024
Design Hotels AwardDesign Hotels · 2023
Travellers' ChoiceGuest reviews · 2025

The next chapter

A hundred years of stories and one more table laid on the terrace. Book direct for the best price guaranteed.